To audiences, your crucial message and your ability to deliver it are one and the same. Ideas, policies, products, and services do not stand apart from the people that represent them. Your message development and performance skills must be a unified whole.
PSI’s Speechwriting and Executive Coaching service is unique. We bridge the gap between writers who can help you compose a speech or presentation, and speech coaches that focus solely on delivery. Our experts in speechwriting and speech coaching will work closely and intuitively with you in both your speech preparation and presentation practice. We’ll guide you from message development or first draft all the way through to a polished and powerful performance.
Whether you’re a CEO, industry spokesperson, politician, diplomat, nonprofit advocate, or leader on social issues—discover the power of a unified approach to writing and delivering your critical messages. Call us today at (866) 643-2095, and start speaking with maximum persuasiveness and influence.
Executive Speechwriting Services
We specialize in crafting speeches for meetings and conferences, keynote addresses, board presentations, symposiums, customer events, government sessions, and other public occasions. As published authors as well as speakers, we know what it takes to craft an engaging and productive speech. We’ll help you develop and deliver a speech that authentically reflects you, your organization, and your ideas.
Speechwriting that captures your voice of leadership:
- Achieving your precise aims and objectives for this speech or presentation.
- Developing a key leadership message aligned to your strategic goals.
- Capturing your voice and the style of speaking that is clearly “you.”
- Crafting a customized speech that closely reflects your vision and ideas.
- Giving you a speech structure and language that establishes strong rapport.
- Shaping the “leadership stories” that will make your vision come alive.
- Making your speech vivid and memorable in the minds of your audience.
Speechwriting services that align with your professional needs:
- Decades of experience writing speeches for senior leaders in global business.
- Speechwriting experience for a wide range of industries, from financial services to pharmaceutical to automotive to start-ups.
- Knowledge of leadership challenges facing C-suite executives.
- A keen understanding of trends shaping global affairs.
- A working knowledge of functional job assignments, including marketing, finance, sales and manufacturing.
Speechwriting that keeps you closely in the loop. We will:
- Send you “A CEO’s Guide to Leadership Communications” to help you organize your thoughts, ideas and messages.
- Interview you in person or over the phone to discover your short-term and long-term communication goals.
- Develop your speech based upon your input.
- Review the draft with you over the phone.
- Provide a final draft that reflects your ideas and your voice.

Many of the principles that Public Speaking International crafts into speeches are drawn from John Baldoni’s book, Great Communication Secrets of Great Leaders (McGraw-Hill, 2003). In this ground-breaking work, John uses stories, key principles, and inspirational examples to demonstrate how leaders can develop, deliver, and sustain their leadership messages.
Speech Coaching
Dr. Gary Genard, founder and president of Public Speaking International, is one of the world’s premier speech coaches. As speech trainer to the United Nations, the U.S. State Department and U.S. Congress, multinationals, financial institutions, NGOs, and businesses large and small, Dr. Genard has coached executives from around the globe in techniques for persuading listeners. He will help you maximize your influence in high-stakes speeches, keynotes, presentations, testimony, sales talks, media interviews, crisis communication situations, and other public appearances.
The following private coaching options with Dr. Gary Genard are available at our Boston office or your location worldwide. Each session offers customized training to help you become a more powerful public speaker, and includes a free copy of Dr. Genard’s book “How to Give a Speech,” (2007):
- One-Day Intensive Private Speech Coaching (7 hours of individual instruction)
- Two-Day Intensive Private Speech Coaching (14 hours of individual instruction)
- 12-Week Private Coaching Program
- Distance Coaching by Telephone (including learning materials)
Speech Coaching with Dr. Genard Will Make You a More Powerful Public Speaker
- Recognize and maximize your natural speaking talents
- Create a positive image for your company, organization, or trade association
- Increase your influence with customers, clients, and constituents
- Speak more productively in meetings, team updates, and presentations
- Achieve a dynamic and engaging speaking style
- The Art of Credibility: Develop improved presence and authority
- “Speak up” to senior-level management, boards, and government committees
- Positively influence others in conversations and networking
- Correct speech problems: pronunciation, nasality, articulation, and projection
- Develop self-confidence and assertiveness as a speaker
- Make your voice more interesting, powerful, and engaging
- Soften an overly abrasive or aggressive communication style
- Media interview training for TV, radio, and print
- Awards, Toasts, and Testimonials: Speaking on Special Occasions
- Your key to success: Videotaped speech and presentation practice
Persuasive Speaking, Message Development, and Writing Your Speech
- Frame your ideas and get straight to the heart of your message
- Create powerful, concise arguments backed up by evidence and logic
- Know when to use a direct or indirect approach to your message
- Picture It: Learn to Speak Visually in the Age of Television
- Perceive how others are reacting to you and your message
- Advocacy techniques—for boardrooms, courtrooms, and public opinion
- Strengthen your influence in testimony and government relations
- Achieve eloquence: how to make your voice and language sing
- Use body language, gestures, and movement to amplify your message
- Establish an emotional connection and empathy with your listeners
- Speak in “human-to-human” terms in testimony and technical speeches
- Political Campaigns, the Law, and Diplomacy: Speaking to gain listeners’ trust
Call us today at (866) 643-2095 or Contact Us to learn how Public Speaking International can provide you with the dynamic and powerfully delivered speech you’re looking for.
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