Are your salespeople master communicators? Have they helped you to become recognized as a leader in your industry?
When your sales representatives talk to prospects or deliver a sales presentation, those people are your company. They need to tell a compelling story about who you are and what you do, in a way that sets your products and services apart. Even experienced salespeople are not necessarily good speakers. In fact, mediocre communication skills in your sales force can undermine your business goals every working day.
PSI’s SalesTalk™ Training provides the practical tools your salespeople need to reach “the next level” of sales results. We’ll show your sales force powerful communication techniques that will leverage your position as an industry leader. Don’t let “good enough” speech and presentation skills chip away at peak earnings performance. Experience dramatic improvement in the ability of your sales reps to persuade prospects, customers, and clients.
Programs available: Private coaching, and 1- and 2-day on-site SalesTalk™ Training Seminars. Seminars include learning modules, exercises, simulations and role-plays, videotaped sales presentation practice, and individual private viewing-and-coaching sessions with seminar trainers. Note: The 2-day seminar combines full attendance on the first day with individual coaching sessions on the second day—so your reps’ “away from sales time” is reduced!
SalesTalk™ Training – On-Site Seminar Agenda:
Learning Module 1: Consultative Selling and Influencing Customers
- Communicate to one or a group effortlessly and efficiently
- Create trust and strengthen long-term relationships with customers
- Learn how to listen and observe customers to uncover additional needs
- Proactively seek out customer pains and problems so you can address them
- Strengthen individual and team communication skills for stronger sales results
- Tell your company’s story dramatically and memorably
- The Sales Meeting Pressure Cooker: Make Your Case in 10 Minutes or Less
- How to make your customer the center of everything you say and do
- Boost the directness, flow, and smoothness of your approach
- Comfortably handle skeptical, resistant, and difficult prospects
- Role-playing exercises for challenging sales situations (and customers)
- Make your sales force more dynamic and likeable through nonverbal skills
- Reduce nervousness and help your sales team develop laser-like focus
- Improve employee retention by increasing sales reps’ comfort and confidence
- Pre- and post-training assessments quantify your sales team’s improvement
Learning Module 2: Delivering Dynamic Sales Presentations
- When you talk about product or service—make it clear, concise, and compelling!
- Show customers just how knowledgeable and committed your people are
- Learn the vocal tools that will keep customers listening and paying attention
- Customize your presentations to known customer needs, objectives, and ROI
- Target questions to your prospect’s business, population, and value measures
- Tricks, tools & techniques for keeping audiences interested and engaged
- Discover how body language can support or undermine your message
- Speaking conversationally will boost your honesty and trustworthiness
- Create dynamic introductions and conclusions that move your audience
- Fine-tune your presentations in real time to customers’ changing needs
- Techniques for increasing your audience’s retention of key information
- Recognize unspoken feedback from customers that is dangerous to ignore
- Persuade more skillfully by using metaphors, comparisons, and visual images
- Use clear, concise, powerful language that drives your narrative forward
- The best visual aid you’ll ever have in sales presentations, and how to use it
- Team presentations: what you need to pay attention to, and why
- 93% of your audience’s receptivity involves this. Are you doing it?
- The “Best-Kept Secret of PowerPoint” and how to employ it effectively!
- Strengthen your credibility with listeners—whatever your age or experience
- Videotaped presentation practice with private individual viewing & coaching
- Follow-up opportunities to keep improving your team’s skills and influence
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