How to Talk to Customers

Boosting Your Bottom Line through
Customer Communication Skills

Ready to generate sales while satisfying your current customers and clients like never before?
Want to bring your customer relationship management to a level your competitors can’t match?
Does branding your company as a leader in your field appeal to you?

How to Talk to Customers: Boosting Your Bottom Line through Customer Communication Skills will show you how to get and keep customers and clients through dynamic speaking skills. It’s a B2B “how to” manual on customer service like none you’ve ever seen. This downloadable 33-page guide is packed with useful ideas that have been “field-tested” in the world of global commerce by Dr. Gary Genard, founder and president of Public Speaking International.

Every company needs to satisfy the buyers of its products and services—and talking to customers is still the surest way to increase your company’s profitability. How to Talk to Customers: Boosting Your Bottom Line through Customer Communication Skills will show you ways to acquire customers, retain the ones you have, and keep your current customers satisfied.

It will empower your sales force, customer service staff, call center employees, and company leaders in four critical areas of customer relations:

(1) Listening Skills;
(2) Interpersonal Communication;
(3) Branding Through Communication; and
(4) Presentation Excellence.

Order your copy today—and start persuading and influencing your customers more expertly than you’ve ever done before!

Learn how to:

  • Sharpen your speaking skills as a customer service representative.
  • Understand who today’s customer is—not yesterday’s or tomorrow’s.
  • Talk to customers and ask the questions that really matter to them.
  • Recognize the 93 percent of customer messages that you may be missing!
  • Become an expert at understanding what your customers really need.
  • Create objectives and “super-objectives” for your customer service team.
  • Develop a distinctive and industry-leading voice for your company.
  • Understand what a customer’s “culture” really means. It’s not what you think!
  • Gain a global awareness that’s critical for your company.
  • Bring up “difficult” issues with customers and still win the day.
  • Make your telephone support focused, feeling, and fabulous for customers.
  • Speak credibly and persuasively to international clients and opinion leaders.
  • Move your presentation audiences to action . . . every time!

e-Guide (pdf)
US $8.95

Note: to view the e-Guide, you will need the free Adobe Reader.