Will you be “meeting the press” in an upcoming media interview on a TV or radio talk show, press conference, newspaper interview, or crisis situation? Public Speaking International’s Media Training shows you how to not only survive a media encounter... but to thrive. Dr. Gary Genard’s exclusive Media Interview Handbook™ used in our training is filled with effective media strategies—including role-plays, simulations, and videotaped practice sessions.
Programs available: One-on-one coaching for general improvement for an upcoming media appearance, and one- and two-day on-site media training boot camps. Each coaching or media boot camp participant receives a DVD recording of their practice media appearance(s) as part of the training.
Media Training – Private Coaching
- Reducing stress and nervousness in media encounters
- “The Human Factor” in connecting with viewers and listeners
- The 10 Critical Elements of Persuasion
- Coming across as likeable and credible in media encounters
- Achieving a conversational quality in the studio environment
- How to build trust with media audiences
- Communicating your commitment to your message
- Nonverbal communication skills for television appearances
- Essential vocal techniques for radio interviews
- Maximizing your vocal presence in radio talk shows
- Speaking visually—especially in radio broadcasts
- Why enjoying the media encounter is critical to your success
- Personalizing cameras and microphones in remote interviews
- Simulated videotaped media interviews, with individual critiques
Media Training Boot Camp
- Developing clear, concise messages that are supported with evidence
- Using positive language for audiences all around the globe
- How to sell a concept on television, radio, and in newspaper interviews
- Using logic and language to build arguments
- Strategy: developing your message for the different forms of media
- How to prepare for a media appearance: TV, radio, and print
- The Four Secrets to Delivering the Right Sound Bites
- The 7 Danger Zones in Interviews and Press Conferences
- Understanding journalists’ motivations, strategies, and tactics
- Why the emotional context of a media interview is as important as what you say
- Message Do’s and Don’ts: Contemporary models of TV and radio interviews
- Performance Do’s and Don’ts: How NOT to Be Memorable for the Wrong Reasons
- Dealing with interviewer agendas and hostile audiences
- Building Bridges—From the “Question Swamp” to Safe and Solid Ground
- Why TV is “hot,” radio is “cool,” and print is long—and what that all means to you
- Simulated videotaped media interviews, with individual critiques
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